We observed and formally interviewed 7 CrossFit gyms, 1 business owner, 3 trainers and 4 CrossFit members.
Models and SynthesisThe model generation process helped us to explore and communicate our most important ideas within the group. Our team used 2x2 maps, ecosystem maps, personas and venn diagrams to illustrate our data.
Four themes emerge in our affinity diagram: Motivation, Friendliness, Variety and Risks. After our modification, they become four distinct insights: Experience, Diversity, Safety and Business.