An app that allows users to identify and purchase the wear they see in real life
Ten informal interviews are conducted to gather information and to learn about user needs.
We also researched similar apps that provide image recognition services.
Experience Map & Concept
Experience Map is used to communicate user journey and what is the user doing, thinking and feeling thoughout the experience. The concept is developed to differentiate the product and user experience.
Rough Sketches & Wireframes
Rough sketches & wireframes illustrate the potential layouts and interation flows.
Paper Prototypes & User Survey
The paper prototype has been tested on users to gather feedbacks. A survey is colletec upon each completion of the user testing.
Hi-fi Wireframes & Site Map
wireflow and site map are used to show user interaction and information architecture.
Color palette and typography